The Secret Formula To Getting More LinkedIn Followers

  • Industry tips — Keep your audience up-to-date with the latest tips you can offer.
  • Case studies — What has worked for your organization? Prove it!
  • Best practices — Much like industry tips, share your best practices as you find them.
  • New research — If your company participates in research of some sort, people in that field will want to follow your page to get that information.



  • Follower Ads: You can set up a Follower Ad reasonably quickly. The copy required is short, and the only image you need is the company logo. When you set up the campaign, you can specifically target the “who, what, when, where, and why” you want to follow your company page. The targeting includes job titles, interests, and locations. In your copy, give them a reason why to follow and tell them how to. You can then set a date for how long you want this to run or when you want to reach the follower goal. The overall goal of this ad is to showcase the company and encourage users to follow. Below is an example of what this looks like.
  • Sponsored Content Ads + the Follow Button: Since the Follower Ad set up only shows on the side of LinkedIn, you can run a Sponsored Content Ad along with it. These ads show up in the LinkedIn feed. There is now an option for users to click a “Follow” button right on the ad. You can entice people to follow you in the copy and link back to the company site. This ad does require a bigger image. Remember, you have to give people a reason to want to follow. You’d think it’s straightforward enough for them to click the button, but it’s also very easy for them to keep scrolling! As long as you have a bright, eye-catching image and intriguing copy, your ad should perform well for your targeted audience.




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Maren Hogan

Maren Hogan


Chief Marketing Brain of @RedBranch Media. I help folks in recruiting, talent acquisition and HR, figure out marketing, community and social. #TBEX #TChat