The Best Advice For Growing Your Commerce Business Next Year

By Guest Author: Lexie Lu:

However, 2021 won’t exactly be business as usual. Trends that had existed before 2020 — like the slow rise of e-commerce and demand for sustainable goods — are on track to accelerate. At the same time, new technology is reshaping how marketers and retailers approach their work.

Updated strategies may be necessary for businesses to stay ahead of the competition and continue growing as demand returns to more normal levels.

These 10 tips can put your business on track for growth next year.

1. USE THE POWER OF IMAGES WITH VISUAL COMMERCE

This approach can be a little bit more expensive than traditional visual content. After all, high-quality images, digital assets, and varied product photos can all be major line items. However, many retailers, manufacturers, and suppliers find that extra expense can provide a significant return on investment.

2. ADAPT TO NEW SEARCH METHODS

Search experts are still working out the best practices for optimizing a website for voice. They’ve already identified a few moves that marketers and web designers can make to improve their sites — like focusing on conversational keywords or using schema markup to add context.

If your optimization strategy is effective, you’ll likely see a noticeable boost in your search rankings or a minor to major influx of new visitors browsing via smart assistant or mobile phone.

3. TAKE ADVANTAGE OF SOCIAL MARKETING

The same report also found that customers browsed social media even more than usual in 2020.

If these trends continue next year, social media marketing may become an even more valuable investment.

4. GET CREATIVE WITH IN-STORE MARKETING

Stores will always be around — there are some advantages to in-person shopping that you just can’t get online. However, every company should account for the lower interest in in-store shopping, which could stick around well into the future.

More effective marketing materials can help you build your brand at the same time. For example, Gatorade offers a unique in-store display. It features on-brand colors and a variety of products, which increases brand recognition and encourages customers to pick up larger items than they would have otherwise.

A similar display, outfitted for your particular brand or product catalog, could help you stand out in a crowded supermarket or department store.

5. FOLLOW THE GROWING SUSTAINABILITY TREND

Right now, customers will likely continue demanding sustainable goods at a steadily rising rate, regardless of how the economy is doing.

Finding ways to demonstrate a business commitment to sustainability — or show off the promises you’ve already made — may make a significant difference. Over time, it could help capture younger customers and drive new sales.

6. LOOK TO NEW, AI-POWERED RETAIL TECH

You can use these bots to cut down on ticket wait time and improve overall satisfaction with your customer service processes.

7. GET READY TO SUPPORT NEW PAYMENT OPTIONS

Now, after years of buzz, it seems like alternative payment options like cryptocurrencies may finally get their chance in the spotlight.

For example, Overstock has supported bitcoin payments via Coinbase since 2018. Other retailers have signaled that they may be following suit in the near future.

Supporting these new payment methods could help you capture an even larger audience.

8. CREATE AN OMNICHANNEL EXPERIENCE

The omnichannel customer experience — one that is as smooth as possible across channels — is more important than ever as a result.

The reduction in friction can help decrease customer complaints and result in quicker customer movement from awareness to purchase.

9. USE PERSONALIZATION AND CUSTOMIZATION

Info on customer habits can be utilized to personalize deals, recommendations, and email communications, tailoring content to fit customer preferences and desires.

Incorporating personalization into your marketing and sales processes can ensure recommendations are as valuable and relevant as possible.

10. LEVERAGE INTERACTIVITY IN ADVERTISING

These ads have interactive elements and encourage visitors to take part in the ad, rather than passively observe.

While not commonplace yet, many retailers are adopting the tech that makes these ads possible, opening up new opportunities for marketers and brands.

How Businesses Can Support Growth in 2021

By Guest Author: Lexie Lu:

This article was originally published on the Red Branch Media blog by Lexie Lu.

Chief Marketing Brain of @RedBranch Media. I help folks in recruiting, talent acquisition and HR, figure out marketing, community and social. #TBEX #TChat