I haven’t written a letter in quite some time. To be perfectly honest, I spent most of 2020 just trying to keep a small business afloat. And it has NOT been easy. March 12, our country (the U.S.) shut down. By March 17, Red Branch Media (always bootstrapped, never taken…

By Guest Author: Lexie Lu: After a very unusual 2020, it looks like we may be on track for a more normal year — or, at least, one with some level of economic recovery and a return to typical levels of demand. However, 2021 won’t exactly be business as usual. Trends that had existed before…

LEAN MANAGEMENT: WHAT IS IT? Originating from Japan, Lean was originally created for manufacturing and was later adopted by American manufacturing companies. Having found success and effectiveness in its implementation, the core Lean principles were then adopted by other industries such as construction, financial services, project management, and healthcare. For software solutions development, Lean has…

Before the onset of COVID-19, Red Branch employees already enjoyed a mixed schedule of working in-office and remotely. In mid-March, when the situation began to look increasingly dire, Red Branch took immediate action and became a fully-remote company. But we didn’t sacrifice our culture. …

Digital marketers know the pains and gains of search engine optimization (SEO). We always hear questions along the lines of “why aren’t we ranking for our target keyword yet?” or “when will we rank for this keyword?” Any SEO guru knows that it always ‘depends,’ and there’s not truly a…

I’m going to be honest with you. Getting more followers on LinkedIn can be a pain. You can have the best copy, along with the most eye-catching images, and even a well-performing ad campaign, and still not get the number of followers you want. …

At Red Branch Media, work-life balance is important. And what’s a better way to enhance that balance than flexible work scheduling or a 10-hour shift, so employees have a three day weekend? They still get 40 hours in, but they have a full day off during a typical person’s workweek. …

Although COVID-19 has limited our interactions with others, employee wellness should not go on the back burner. Keeping employees productive and reducing turnover is essential, and implementing wellness benefits and perks are a great way to start. Healthy employees mean happy and productive employees, and happy workers are 13% more…

By Guest Author: Lexie Lu: A strong visual identity is one of the best tools available if you want to quickly communicate what your brand stands for and the kind of products it offers. However, not every approach to graphic design is right for every business. Some may be outdated. …