5 Shockingly-Common Email Marketing Mistakes You’re Making

EMAIL MISTAKE #1: NOT SENDING EMAILS… AT ALL!

Blog Posts:

  • Show off your latest blog post while simultaneously watering your traffic numbers.

Event/Webinar Invites:

  • Headed to a conference? Let your contacts know.

Resources/Offers:

  • Got a nifty eBook or printable you want leads to see? Perhaps you send it their way!

The “What Grinds Your Gears” Form:

  • If you’re looking to engage contacts and learn more about who they are, send them a form to probe at their most significant pain points. Offer them a little something while you’re at it!

EMAIL MISTAKE #2: NOT SEGMENTING YOUR EMAIL LISTS

EMAIL MISTAKE #3: FORGETTING TO INCLUDE A CALL-TO-ACTION

EMAIL MISTAKE #4: NOT TAKING ADVANTAGE OF A/B TESTING

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EMAIL MISTAKE #5: FAILURE TO TEST EMAIL RESPONSIVENESS ACROSS ALL PLATFORMS AND DEVICES

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Maren Hogan

Maren Hogan

Chief Marketing Brain of @RedBranch Media. I help folks in recruiting, talent acquisition and HR, figure out marketing, community and social. #TBEX #TChat